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Prolifics

Digital Brand Evolution

Prolifics creates competitive advantage by delivering customized, end-to-end IT solutions that solve complex IT challenges and achieve business success.

The team partnered with us in the planning of the website redesign, and it truly was a pleasure working with the team. The entire team had a lot of expertise to offer us, as this was a major project for us. The website makes Prolifics look like a powerful, professional, impressive and innovative company, which is what we were aiming for. Maya Abinakad

Marketing Communications Manager, Prolifics

Project Details

Client Prolifics
Date July 2014
Skills User Experience, Design, Focus Groups


Challenge

By early 2014, Prolifics was growing by leaps and bounds…their products and services were expanding in particular with regards to their relationship with Oracle. Their reputation in the industry was solid, steadfast and strong. If you looked at their website, however, you’d never know it. Their digital presence had not kept up with the company’s explosive growth. Prolifics was well over due for a brand re-birth and a digital overhaul. That’s when they hired our team.

Solution

Our team of strategists enveloped themselves in all things Prolifics…understanding Prolific’s customers, partners, services and positioning in the market place. Our team conducted focus group sessions to best understand the business requirements for the website, completed a deep and wide content analysis, and engaged the Prolific’s marketing and sales division to best understand how they serve their existing customers. All these efforts merged together into a cohesive, cool and contemporary digital presence for Prolifics. On the back end, our engineers implemented an intuitive CMS system built on Drupal, enabling Prolific’s internal team members to maintain and manage the website on an on-going basis.

Result

The Prolifics website has garnered a lot of attention since its launch in mid-2014. Customers have commented on how easy it is to find information they’re looking for and the marketing team are updating the site on a daily basis, ensuring the content is fresh and relevant.