Delivering a branding homerun for an open source industry leader
In spring 2000, the founders of CIGNEX had a hunch that an unknown, underground unproven software development methodology, “open source” would be big. Based on that hunch they founded CIGNEX to lead the way, determined to be the pioneers of open source and secure its destiny to be big.
By 2011, Forrester reported open source technologies raked in an unprecedented $2billion in industry revenue. Guess whose leading open source systems integration in a big way…CIGNEX. They are the largest open source integrator in the world, serving Fortune 100 brands and partnering with the most well respected open source technologies in market…Liferay, Alfresco, Drupal and the list goes on.
After 12 years of serving as the leader and champion in the open source space, CIGNEX determined it was time to re-launch their brand. A significant focus of that effort was re-designing their web presence. Our expertise in user centered design combined with CIGNEX’s expertise with technology is the perfect combination.
CIGNEX determined the site re-design should enable Technology Executives to quickly establish awareness and credibility of CIGNEX services in the open source space. Secondly, educate technology professionals on the benefits of adopting open source within their organization. The most important goal of all, however, embolden Tech Executive to make contact with CIGNEX.
We rose to the occasion by commencing interviews with IT Executives. Like detectives, our goal was to find out how they choose an integration vendor, what is the decision making process and what information was critical for them to make such decisions? These answers turned into the foundation and design of the new site.
CIGNEX also wanted the site redesign to evolve and align with the new look and feel of the brand and to ensure the design embraced CIGNEXs appreciation of promoting a beautiful experience for site visitors. Our creative department approached this goal with iterative design explorations delivering multiple creative compositions and partnering with the marketing department until the right combination of color, joy, fonts, and expression was achieved.
Client CIGNEX Datamatics
Date OCT 2013
Skills Branding, User Experience, Design