United States Cold Storage
USCS is a premier provider of logistics, transport, and warehousing to the cold chain. For over 100 years they have strived to be the best in the category, and they have the people, logistics capabilities, and modern facilities that it takes to achieve it.
Bringing out their best
For several years, we have been helping USCS breakthrough the clutter of a well-established industry with a clear, ownable position. The drive to provide better than their competition permeates the entire company across the U.S.
A distinct position
We developed the tagline that became a platform: "Best in Cold". USCS customers need a cold-chain logistics partner has no weak links. Whether a customer is a seasoned 3PL vet who has seen almost everything, or a new breakout product that has it all on the line, they can’t afford to use 2nd best.
A fresh look
The campaign art was directed to be a fresh, bold, and clean — as confident as the company it represents. Breaking away from the competition, evolving their iconic brand, and influencing the industry is something that USCS has always done.
New brand pillars
The 'Best in Cold' campaign represents the most important parts of the company: The best trained people, logistic capabilities that ensure food is safe and on-time, and state-of-the-art, modern facilities.
A 360° plan for a -20° company
We help with all touchpoints, providing a unified voice and distinctive position no matter what channel a guest may be receiving.
IAC produces videos that connect and inspire employees, potential customers, and the industry. We create videos to achieve many objectives: get meetings started with a bang, communicate a long-term vision, or celebrate an employee’s talents.
The 'Best in Cold' Anthem video introduces the team, gives a quick tour of the facilities, and shows the massive logistics efforts that take place everyday across the U.S. It is a perfect meeting kickoff or teaser for the web.
We help ensure their Brand is consistent, unique, and represented well across the entire company. Not only do we help with Marketing Communications, we partner with Safety, HR, and IT to ensure a unified voice across the entire company.
With 38 locations across the U.S., USCS is always looking to connect its facilities and provide a consistent experience whenever possible. One way they have been able to achieve this is by creating a similar decor plan that expresses their position in the market while at the same time creating a look and feel gives employees a well designed, nice place to work.
Our process is the same no matter the size of the project. Step one is research: Primary, Secondary, Competitive, and Comparative.
Next is the ideation based off the known set of demographics and psychographics of the intended audience.
Deployment occurs after we have a sound, strategic plan that details how we reache the audience with a message they connect with.